News IQ Privacy Notice

Updated: June 30, 2023

News IQ, an offering of NC Audience Exchange ("NCAE", or “Company”, “we” or “us”), leverages the power and knowledge of the users of the News Corporation("News Corp") family of brands and properties, to assist the News Corp family of brands and properties with bringing the most relevant content and advertising to users. News IQ serves as a tool for News Corp brands and properties to help advertisers target their messaging to users through interest-based and contextual means.

Click on one of the links below to jump to the listed section:

1. Scope

This Privacy Notice (“Notice”) applies to personal data obtained by NCAE about you as a user of our Company affiliates’ websites and mobile applications. This Privacy Notice describes in detail the types of data we collect about you; how we use your data (the purposes for processing your data) and with whom we share it; the choices and rights you have with regard to your data; how we protect your data; and how you can contact us about our privacy practices.

News IQ does not target or intend to collect any personal data of children under 16 years of age.

2. Data We Collect

Personal Data From Participating Company Affiliates

We receive personal data listed below about users of various News Corporation brands and properties who visit and interact with our Company affiliate sites and applications through automated means as described in more detail below. A current list of our participating affiliated companies is available here.

Data Obtained by Automated Means

We obtain certain data by automated means, though the use of cookies (including HTTP and HTML5 local storage), web beacons, web server logs, JavaScript and similar technologies, including technologies designed to obtain information regarding your usage of various Company affiliate sites and mobile applications, and other offerings and services. A “cookie” is a file that websites send to a user’s computer or other Internet-connected device to identify the user’s browser or to store information or settings in the browser. A “web beacon” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

The data the Company obtains and receives from users of its affiliates’ sites and applications through these automated collection methods may include:

We may draw inferences about you based on the information listed above.

Certain web browsers allow you to control the usage of cookies on your device. You can learn more about these controls by visiting the privacy settings in your browser. Please note, however, that without cookies some or all of the features of the Company affiliate services may not be available to you. User device settings also may limit mobile application platforms (such as Apple and Google) from sharing certain data obtained by automated means with us through our Company affiliate mobile applications.

3. HOW WE USE THE INFORMATION WE OBTAIN

We use the data collected from and about you to:

News IQ ID & ID Syncing

NCAE associates data it collects about a browser or device with a number of randomly generated identifiers in the form of cookies – the name of each of these cookies is prefixed by the letters “_ncg_” (“NewsID cookie”). To the extent permitted by your browser settings, NCAE will synchronize the values of one or more of these cookies in such a way that it will allow NCAE to use a singular browser identifier across the participating Company affiliate sites you or the specific browser or device have visited. Through this singular identifier, NCAE will sync the data obtained from these sites and/or mobile applications to allow Company affiliates to serve you advertisements on their sites and apps tailored to your interests, as further described in the Interest-Based Advertising Section below.

ID syncing, also known as cookie syncing or cookie matching, is a common industry practice that enables businesses to use data to coordinate an advertising campaign across multiple publishing platforms and advertising service providers. As an example, an individual uses a web browser to visit a publisher’s website and then leaves the website. The publisher wants to advertise relevant services to that visitor after he/she leaves the website. To do so, the publisher stores a cookie on the visitor’s browser with an ID (such as “123”) and associates the ID with information about what the visitor viewed on the publisher’s website, and buys advertising through an online advertising exchange or marketplace. In order to buy appropriate advertising to display to that visitor, the publisher would need to match the “123” ID with the ID that the online advertising exchange has assigned to the same visitor (for example, exchange ID “XYZ”). Using ID syncing, the publisher “123” ID is associated with the same browser or device as the exchange ID “XYZ”. In addition, the publisher may be able to show more relevant advertisements to the visitor based on the initial information the publisher collected from that visitor when the visitor was on the publisher’s site. For example, the syncing allows the publisher to match the data collected from the visitor while on the publisher’s site with other sources of data also associated with the visitor. This syncing can be done across multiple sites.

We also may use your personal data in other ways for which we will provide specific notice, and if necessary, seek your consent, at the time of collection. In addition, when the data collected from or about you does not identify you as a specific person, we may use it in any lawful manner.

Interest-Based Advertising

On our Company affiliate sites and applications, we and our service providers obtain data about your activities so that our Company affiliates may provide you with advertising about products and services tailored to your individual interests.

Through the NewsID cookie, we can gather information about online activities over time and across Company affiliate sites and applications by obtaining data, as described above, and link such data to a user’s browser or device and associate that data with other browsers or devices linked to the user. Collection of such data currently takes place on participating Company affiliate sites and applications (see Appendix).

The Company also participates in the IAB Europe Transparency & Consent Framework (the “Framework”) and complies with its Specifications and Policies. The goal of the Framework is to inform users about the storing and/or accessing of information on their devices and the personal data about them that is being processed, the purposes for such processing and the companies that are seeking to process their personal data for such purposes, and to provide users with choice about such processing. For more information on the Framework, please visit the following site: https://iabeurope.eu/transparency-consent-framework/.

4. Information We Share

5. Your Choices and Rights

We offer you certain choices in connection with the personal data we obtain.

Opting Out of the Collection of Your Personal Data by News IQ and the Disclosure of Your Personal Data to Certain Third Parties

If you wish to opt out of the collection of your personal data by News IQ or if you no longer wish to have your personal data sold or shared by News IQ for targeted advertising purposes, you may click here. When such choice is exercised on a browser, News IQ will also stop using and sharing or selling data from that browser for interest-based advertising on other browsers and/or devices associated with that browser by News IQ, and in turn, will stop collecting data from those associated browsers and/or devices for interest-based advertising on the initial browser. Please note that opting out of the collection of your personal data by News IQ does not opt you out of receiving personalized or interest-based advertisements from Company affiliates and others that rely on data collected via sources other than News IQ, and each of their advertising networks, and/or other advertisements that are not tailored to your interests.

You may also visit www.aboutads.info/choices, or www.youronlinechoices.eu for EU/EEA users, to stop receiving targeted advertising. For more information about interest-based advertisements, and to opt out of other advertising for companies participating in self-regulatory programs, please visit: www.aboutads.info/choices and www.networkadvertising.org/choices.

Your Rights

Subject to applicable law, you may have certain rights to access, review, update, correct inaccuracies in, and/or port your personal data in our custody and control. For security purposes, we will verify your identity – in part by requesting certain information from you – when you request to exercise your data privacy rights. For instance, you may need to provide your name and email address. For certain types of requests, we may also need to ask you for additional information to verify your identity.

Once we have verified your identity (and your agent, as applicable), we will respond to your request as appropriate.

The right to access and rectification or correction. You may have the right to access, correct and update your personal data at any time.

The right to deletion. Under certain circumstances, you may have the right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with applicable legal requirements. If the personal data is no longer needed for any purposes that justify its retention and we are no required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it. Certain data may be exempt from such requests under applicable law.

The right to data portability. Under applicable laws, in addition to the general right of access described above, you may have, subject to certain exceptions, the right to (i) receive a copy of your personal data in a structured, commonly used and machine-readable format, (ii) transmit the data to another business or data controller, and (iii) depending on the circumstances, have us perform that transmission.

California Privacy Rights

For additional information for residents of the State of California, click here.

United Kingdom and European Union/EEA Privacy Rights

For additional information for residents of the United Kingdom and the European Union/EEA, click here.

CO, CT, VA & UT Privacy Rights

For additional information for residents of the States of Colorado, Connecticut and Utah and the Commonwealth of Virginia, click here.

6. HOW WE PROTECT AND RETAIN PERSONAL DATA

We maintain administrative, technical and physical safeguards designed to protect the personal data we have about you against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We make reasonable efforts to ensure a level of security appropriate to the risk of the processing, taking into account the costs of implementation and nature of the processing of personal data.

We will keep your personal data for the periods noted in the chart provided in the Categories of Personal Information We Collect About You, Why and How Section of the For California Residents addendum.

7. TRANSFERS OF DATA

The data obtained by the Company is hosted in and managed from the United States, which may not be deemed to have the same data protection laws as the country in which you initially provided the personal data. When your personal data is in the United States, it may be accessed by the courts, law enforcement and national security authorities in accordance with applicable law.

When we transfer your personal data from the United Kingdom and the European Union/European Economic Area, we will do so in accordance with data transfer agreements, a copy of which you can obtain by contacting us as indicated in the How To Contact Us Section below.

We will protect your information as described in this Notice and will implement appropriate safeguards to ensure that your personal data remains protected.

8. UPDATES TO OUR PRIVACY NOTICE

This Privacy Notice may be updated periodically and without prior notice to reflect changes in our Personal Data practices. For significant changes, we will notify you by posting a notice where the Notice is accessible and indicating at the top of the Notice when it was most recently updated.

9. HOW TO CONTACT US

The entity responsible for the collection and processing of Personal Data through the NewsID cookie is NC Audience Exchange, LLC, 1211 Avenue of the Americas, New York, NY 10036.

For any questions about this Privacy Notice or the manner in which we or our service providers treat your Personal Data, or if you would like to exercise your choices as described above, please contact us as follows:

privacypolicy@newscorp.com

Users also may write to:

Privacy Office
News IQ
c/o News Corporation
1211 Avenue of the Americas
New York, NY 10036
Attn: Legal Department

UK and EU/EEA users may contact our Data Protection Officer. Our Data Protection Officer’s contact information is found here.

For California Residents

Updated: January 1, 2023

California Shine the Light Law

Residents of the State of California may ask us to provide them with a list of the types of personal information that we have disclosed during the preceding year to third parties for their direct marketing purposes, and the identity of those third parties. If you are a California resident and would like such a list, please contact us at privacypolicy@newscorp.com.

For all such requests, please indicate "CA Shine the Light" in the subject field of your request and include the name of “News IQ” with respect to which you are requesting the information.

California Consumer Privacy Protection and Privacy Rights Acts

The California Consumer Privacy Act of 2018 (“CCPA”) and California Privacy Rights Act of 2020 (“CPRA”) provide certain rights to residents of California. This section of the Privacy Notice applies if you are a natural person who is a resident of California (“California Consumer”). This notice supplements the information in the Privacy Notice.Certain terms used below have the meanings given to them in the CCPA and CPRA. The CCPA and CPRA shall be collectively referred to herein as the “CPRA”.

The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information by News IQ:

CATEGORIES OF PERSONAL INFORMATION WE COLLECT ABOUT YOU, WHY AND HOW

Categories of Personal Information Collected:

Business or Commercial Purposes for which We Collected or Disclosed Personal Information:

Categories of Sources from which We Collected Personal Information:

Summarized in the table below are the categories of personal information we may collect about you over the past twelve (12) months, depending on how you interact with us. The following table also describes how we collect and use such categories of information.


Categories of
information collected
Purposes of collection Sources of personal
information
Retention Period
Identifiers
  • Performing Services
  • Auditing
  • Short-term Use
  • Data Security & Fraud Prevention
  • Repairs
  • Research and Development
  • Quality and Safety
  • Commercial Interests
  • Automated Means
  • Affiliates
13 months
Commercial Data
  • Performing Services
  • Auditing
  • Short-term Use
  • Research and Development
  • Commercial Interests
  • Automated Means
13 months
Internet Data
  • Performing Services
  • Auditing
  • Short-term Use
  • Data Security & Fraud Prevention
  • Repairs
  • Research and Development
  • Quality and Safety
  • Commercial Interests
  • Automated Means
13 months
Geolocation Data
  • Performing Services
  • Auditing
  • Short-term Use
  • Data Security & Fraud Prevention
  • Repairs
  • Research and Development
  • Quality and Safety
  • Commercial Interests
  • Automated Means
13 months
Inference and Profile Data
  • Performing Services
  • Auditing
  • Short-Term Use
  • Research and Development
  • Commercial Interests
  • Automated Means
13 months

More details on the categories of personal information, the purposes for which we collected such information and the sources from which we obtain your personal information are outlined below, and otherwise set forth in the Data We Collect and How We Use the Information We Obtain Sections of our Privacy Notice.

HOW WE SHARE AND DISCLOSE YOUR INFORMATION

We will share the personal information collected from and about you over the past twelve (12) months as discussed above for various business purposes. The chart below explains the categories of information that we may share with third parties and the categories of those parties.


Third Parties with which we share information and why Categories of information shared
Company Affiliates. We share information we collect within our family of companies to deliver products and services to you, and enhance our products, services, and your customer experience, consistent with our Privacy Notice. Those businesses may also use your information for their own purposes, including marketing purposes.
  • All categories of information we collect are shared with our affiliates
Third Parties for Legal Requirements and Proceedings. We may disclose information to law enforcement authorities or other government officials if we are required to do so to comply with subpoenas, court orders, legal process or other law enforcement or government measures, and to comply with other legal obligations. We may disclose information if we believe disclosure is necessary or appropriate in connection with an investigation of suspected or actual fraudulent or illegal activity.
  • Any or all categories of information may be shared with third parties for legal requirements and proceedings, depending on the specific legal requirements
Third Parties for the Protection of our Services and Users. We may disclose information to protect and defend the rights, interests, and safety of the services, our subsidiaries and affiliates, and their employees, contractors and agents; to protect the security and safety of our users of our websites and applications, including when we believe disclosure is necessary to prevent physical harm or financial loss.
  • Any or all categories of information may be shared with third parties to protect our rights and interests and to protect our users, depending on the specific issue
Third Parties in Business Transfers. We may disclose information in connection with a proposed or completed corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets.
  • Any or all categories of information may be shared with third parties in a business transaction, depending on the specific transaction
Third-Party Online Advertisers and Ad Networks. As discussed in the Interest-Based Advertising of our Privacy Notice, the services may rely on third-party advertising technologies that allow for the delivery of relevant content and advertising, and these technologies will collect certain information from you to assist in delivering such ads.
  • Identifiers
  • Geolocation Data
Data Analytics Providers. We may share information with companies that provide data analytics services in order to operate, evaluate and improve our business.
  • Any or all categories of information may be shared with data analytics providers pursuant to contract with providers

CALIFORNIA CONSUMER PRIVACY RIGHTS AND CHOICES

With respect to the rights of access, correction, deletion and data portability as described in the Privacy Notice, California Consumers may have certain specific and additional rights in connection with the personal information we collect about you, many of which are subject to exceptions under applicable law:

The right to access and disclosure and portability. You may have the right to request, twice during a twelve-month period, the following information about the personal information we have collected about you for the time period from the date of your request to January 1, 2022:

The right to nondiscrimination. We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.

The right to opt-out of the sale or sharing of your personal information. You have the right to opt out of the sale or sharing of your personal information. California law broadly defines sale and share to include providing third parties, such as ad networks, your information for behavioral advertising, including cross-context behavioral advertising.

If you would like to opt out, you may do so by clicking here

How to exercise your access, correction and deletion rights.

California residents may exercise their California privacy rights by submitting your request here or by sending an email to privacypolicy@newscorp.com, indicating “CA Privacy Rights” in the subject field of your email. To protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with your request. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.

Once we have verified your identity (and your agent, as applicable), we will respond to your request as appropriate:

If we are unable to complete your requests fully for any of the reasons above, we will provide you additional information about the reasons that we could not comply with your request.

Authorized Agents

You may also designate an agent to make requests to exercise your rights under CCPA/CPRA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.

RETENTION OF PERSONAL DATA

We will keep your personal information as set forth in the chart in the Categories of Personal Information We Collect About You, Why and How Section above.

We will actively review the personal data we hold and delete it securely, or in some cases anonymize it in accordance with the Retention Periods noted above and otherwise, when there is no longer a legal, business or consumer need for it to be retained.

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For United Kingdom and European Union/EEA Residents

Updated: June 30, 2023

The UK Data Protection Act of 2018 (UK DPA) and the EU General Data Protection Regulation (GDPR) provide certain rights regarding the processing of personal data of United Kingdom (UK) and European Union (EU)/European Economic Area (EEA) data subjects, respectively. This section of the Privacy Notice applies if you are in the UK or in a country that is a Member of the EU or EEA, and supplements the information in the Privacy Notice.

The relevant data controller of News IQ for the processing of your personal data as defined under the UK DPA and the GDPR is:

NC Audience Exchange, LLC
1211 Avenue of the Americas
New York, NY 10036

In addition to the purposes for which we collect and process your personal data as set out in the Privacy Notice, we do so under the following legal bases:


Purposes of Processing (why we use your data) Legal Basis for the Use of Your Data
Create profiles and select personalized content and/or advertising Your consent
Aggregate personal data and non-personal data to generate statistics of non-personally-identifiable data
to measure content performance.
Legitimate interests
Your consent
Aggregate personal data and non-personal data to generate statistics of non-personally-identifiable data
to measure advertising performance.
Legitimate interests
Your consent
Aggregate personal data and non-personal data to generate statistics of non-personally-identifiable data
to understand audiences
Legitimate interests
Your consent
Develop and improve services Legitimate interests
Your consent
Ensure security, prevent and detect fraud and fix errors Legitimate interests

UK AND EU/EEA DATA SUBJECT RIGHTS

In addition to the rights of access, correction or rectification, deletion and data portability, as described in the Privacy Notice, UK and EU/EEA data subjects have a number of additional rights over how the data is processed and can exercise these rights at any point in time. Below is an overview of those additional rights, many of which are subject to exceptions under applicable law. You can exercise these rights by sending an email to privacypolicy@newscorp.com or you may submit a request here.

The right to withdraw consent. You have the right to withdraw your consent to the processing of your personal data at any time by contacting us as noted above. This will not affect the lawfulness of the processing based on your consent before its withdrawal.

The right to object to the processing of personal data. To the extent the Company relies on a legitimate interest in processing your personal data (as outlined above), you have the right to object to such processing, but please note that such right may be overridden by compelling legitimate grounds for the processing or for the establishment, exercise or defense of legal claims.

The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with the relevant Supervisory Authority about how we process your personal data.

RETENTION OF PERSONAL DATA

We will keep your personal data for the periods noted in the chart provided in the Categories of Personal Information We Collect About You, Why and How Section of the For California Residents addendum.

INTERNATIONAL DATA TRANSFERS

The data obtained by the Company is hosted in and managed from the United States, which may not be deemed to have the same data protection laws as the UK or EU/EEA. When your personal data is in the United States, it may be accessed by the courts, law enforcement and national security authorities in accordance with applicable law.

When we transfer your personal data from the UK and the EU/EEA, we will do so in accordance with data transfer agreements, a copy of which you can obtain by contacting us as indicated in the How To Contact Us Section above.

We use these data transfer mechanisms – and not consent – as the legal basis for our own transfers of personal data from within the UK and EU/EEA to outside the UK and EU/EEA (even when other aspects of our handling of personal data take place on the basis of consent).

CONTACT US

If you have any data protection inquiries, you may contact our Data Protection Officer at: dataprotection@news.co.uk

or the News IQ Article 27 Representative, using the subject line “News IQ Rep”, at:

News UK & Ireland Limited
1 London Bridge Street
London, SE1 9GF
United Kingdom
dataprotection@news.co.uk.

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For Colorado, Connecticut, Virginia & Utah Residents

Updated: January 1, 2023

The Colorado Privacy Act (“CPA”), Connecticut Data Privacy Act (“CDPA”), Virginia Consumer Data Protection Act (“VCDPA”) and Utah Consumer Privacy Act (“UCPA”) each provide certain rights to residents of Colorado, Connecticut, Virginia and Utah, respectively. This Section of the Privacy Notice applies if you are a natural person who is a resident of the States of Colorado, Connecticut or Utah or Commonwealth of Virginia and use our Services (each and all of whom shall be referred to collectively, as “Consumer”). This notice supplements the information in the Privacy Notice. Certain terms used below have the meanings given to them in the respective laws.

CONSUMER PRIVACY RIGHTS AND CHOICES

In addition to your rights of access, correction, deletion and data portability, as described in the Privacy Notice, Consumers may have certain additional rights in connection with the personal data we collect about you, many of which are subject to exceptions under applicable law:

The right to nondiscrimination. We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise your rights.

The right to opt-out of the sale and/or processing of your personal data. You have the right to opt out of the sale of your personal data to a third party and/or the processing of your personal data for the following purposes: (1) targeted advertising and (2) profiling.
If you would like to opt out, you may do so by clicking here.

In addition to the right to opt-out of sale and/or processing, Colorado, Connecticut, Virginia and Utah Consumers may exercise their respective privacy rights by submitting your request here or by sending an email to privacypolicy@newscorp.com, indicating your respective state and “Privacy Rights” in the subject field of your email.

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APPENDIX

News IQ Participating Affiliate Brands and Properties